Most photographers selling race photos set one per-photo price and then add package prices for two or more photos. The single price decides whether a runner buys at all. The package decides how many they take. On Fotto the lowest price you can set is RM8 a photo, and you set prices and packages per gallery.
Start with the single-photo price
A runner who finds five good photos of themselves usually asks one question first: how much for one? A price that feels fair for a single photo gets the first sale.
One pattern in use on Fotto: RM15 for a single photo, RM25 for two, RM40 for four.
Add packages
Packages are where the order value comes from. With the example above:
- One photo: RM15.
- Two photos: RM25, which is RM12.50 each.
- Four photos: RM40, which is RM10 each.
The buyer sees the saving on the gallery page. Someone who came for one photo often takes the two-photo price because the second photo costs RM10 more, not RM15.
Work out what you receive
Before choosing a price, work out what reaches you after fees. On Fotto two things come off every order: the platform fee for your plan, and payment processing of 2.5% with a minimum of RM1 per order.
On the Free plan, with a 15% platform fee:
- A RM15 order pays you RM11.75.
- A RM40 order pays you RM33.00.
- A RM100 order pays you RM82.50.
Processing has a RM1 minimum per order, so it takes a larger share of a small order: RM1 is 6.7% of a RM15 order and 2.5% of a RM40 one. Packages help you as well as the buyer. The table for every plan is on the pricing page.
Things that should change your price
- How many photographers are at the event. When several galleries sit on the same event page, runners compare.
- The kind of event. A first marathon finish is worth more to the runner than a weekly fun run.
- How many photos each runner appears in. If you shoot several points on the route, packages matter more.
- Speed. Photos published the same evening sell while the runner is still excited.
Common mistakes
- Pricing only single photos. With no package, most orders stop at one.
- Changing prices mid-event. Early buyers notice. Decide before you publish.
- Publishing late. A good price does not rescue a gallery that appears a week after the run.
Where to set it
Prices and packages are set when you create or edit a gallery. See Set your prices in the photographer guide.